Velveeta is the subject of a new advertising campaign called La Dolce Velveeta. It presents the cheese product as not choice for kids, but for trendy and fashionable young people with fabulous taste, hence the yellow nail polish that smells like Velveeta.
The next phase of the ad campaign has dropped. The New York Post reports that the BLT Restaurant Group is offering the Veltini—a Velveeta-themed cocktail—at several of its restaurants. The Veltini has cheese-infused vodka, Velveet-stuffed olives, Velveeta-filled pasta shells, and a rim painted with—you guessed it—Velveeta. It’s like a boxed macaroni and cheese dinner for adults.
-via Dave Barry | Photo: Velveeta