It looks like a giant cat jumped out from a billboard! With the rise of 3D illusion billboards for advertising in Japan, Sony Network Communications used two LED screens to transport its feline mascot and catch the attention of passersbys.
The internet service provider celebrated one million subscribers on its NURO internet service with the appearance of Nyaro, their cat mascot. The animation showed Nyaro waking up from a whiff of food, and jumping to the next LED screen to chase the scent. The display is the first time two screens were used for a single sequence, much to the enjoyment of their customers and the Internet. Instant promotion for them as well!
Image credit: Cross Shinjuku Vision
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