The Velveeta Shells & Cheese Dinner Camera

The website Cardboard America is a showcase of kitch and common paraphernalia of American life, mostly but not entirely that from the post-World War II era. It features roadside attractions, photos of disasters, and the sights and sounds of the CB radio era.

The anonymous blogger behind this project also collects physical objects. Recently, s/he posted photos of this unusual merchandise item: a film camera styled to look like a box of Velveeta brand shells and cheese.

According to the Smithsonian Institution’s National Museum of American History, this item used 110 film developed by Kodak in 1972, which was common among cheap cameras mass produced during this era. So it would be an affordable promotional item to create. They're occasionally available on eBay if you'd like to buy one of your own.

-via Super Punch

#Velveeta #camera

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