Ahead of its Galaxy Unpacked 2022 event, Samsung Electronics is releasing a brand new campaign teasing its advanced low light smartphone photography capabilities. The star of the campaign is the mighty tiger, known for its incredible night vision.
Samsung’s “Tiger in the City” campaign kicked off with the unveiling of eye-popping 3D billboards in five of the world’s biggest metropolitans - New York, Dubai, London, Kuala Lumpur, and Seoul. Passersby are treated with the sight of the three-dimensional tiger bursting through its digital barrier vividly. The choice of tiger as the image of the campaign signals Samsung’s intention to embrace its innovative past by charging ahead and refusing to play it safe. With that, Samsung is inviting you to light up the dark and feel the vision ahead of the Galaxy Unpacked 2022 event on February 9.
Images: Samsung
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