Gizmodo introduces us to this revolutionary new French fry shape. The Heinz Company’s British division is, for the next week, offering the lucky winners of an online contest French fries that are shaped like spoons. This shape allows users to scoop up more ketchup (and thus encouraging them to buy more Heinz ketchup) with each French fry.
Although I prefer sour cream on my fries, I’m intrigued by this design option. Just like scooped tortilla chips, these fries are designed to reflect how eaters actually use these food products, rather than forcing us to adapt to how the products are manufactured. Thanks to innovations like this, it will be easier for us to shove more food into our maws.