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Dream Ad Incubation: Advertisers are Trying to Get You to Dream About Their BrandsI already get ads while watching YouTube videos or just simply browsing through the internet. There are even rumors of streaming services aiming to place ads on their platforms as well. I can tell you if my dreams were manipulated to also have advertisements I would absolutely be angry. Do I have a choice? I certainly hope so.Some companies are now looking into shaping and compelling people’s subconscious into dreaming about their products. Sounds suspicious if you ask me,  even in the name of science. Speaking of sleep research in the name of science, and likely profit, beer company Molson Coor ran an experiment on eighteen subjects in Los Angeles. The participants were instructed to watch a strange video featuring a synth-laden soundtrack and natural imagery interspersed with glimpses of Coors Light cans. After watching the video, the people were then asked to sleep while listening to an eight-hour soundtrack of the audio from the video. The company wanted to push the subjects into dreaming about beer… their beer, to be more specific. Surprisingly, it did work! Approximately 30% of the participants shared that the products made an appearance in their dreams. According to experts, external stimuli like smells, lights, and sounds can be used to alter the content of our dreams. This practice is called Targeted Dream Incubation (TDI). The Hustle describes it in two steps: 1. An association is formed during waking — say a pairing of sounds and visuals or scents.2. When someone is drifting off into hypnagogia (the state between wakefulness and sleep), and the sound or scent is introduced, it triggers related dreams.image credit: Jr Korpa#research #companies #advertisements #sleeping #targetdreamincubation

Single Man Puts up Ads to Find a WifeAs the famous song says, “Love and marriage, love and marriage, go together like a horse and carriage.” The wise man seeks marital bliss and Jeevan Bhachu is a wise man.He’s also single.Finding a wife is difficult. The competition in London, where Bhachu lives, is, well, competitive. So he has put his professional skills to work. Bhachu works in marketing, so he created as series of public advertisements to promote his value as a husband. His ad campaign is called “Find Jeevan a Wife.” If you like what you see, you can learn more about him on his webpage, where Bhachu has an online contact form for interested ladies.The Evening Standard reports that Bhachu spent £2,000 (that’s $2,620 USD) on the ads which decorate London’s subway system. He’s received about 50 responses so far.-via Oddity Central#marriage #dating #advertisements