In his project called "Medieval Branding," graphic artist Ilya Stallone from Saint Petersburg, Russia, re-imagined famous modern day brands as if they were businesses during the Middle Ages.
Stallone retained the main graphical elements that make the various logos instantly recognizable, but adapted them for the medieval period. Thus, Audi's logo became interlinked wagon wheels, whereas YouTube's logo looks like a puppet show, and Microsoft's Windows are made from panes of a gothic castle window.
Naturally, a dose of dark and offbeat humor found its way into Stallone's re-imagined medieval logos: Lacoste's alligator was shown to swallow a praying man and Burger King's brand shows two kings sandwiched instead of meat patties in the burger. Brilliant!
Images: ilya_stallone_artist/Instagram
Lacoste alligator swallowing a praying man.
Windows logo redrawn in medieval style as panes of a gothic castle window.
Puma brand redrawn in medieval style.
Burger King's brand re-imagined as two sandwiched medieval kings.
Audi's interlinked rings re-imagined as interlinked wagon wheels.
YouTube logo featuring Old English script and puppetry motif.
Starbuck's mermaid logo re-drawn in medieval style.
Instagram's camera logo re-imagined as a canvas on an easel.
Playboy's iconic bunny logo reimagined in medieval style.
Yandex logo re-imagined as a medieval brand.