Photographer @macrofying kept the match stationery and moved only the matchbox to capture this macro photograph of the instant the flame is ignited.
If you're wondering, the head of a "strike anywhere" match contains phosphorus sesquisulfide, which is easily ignited by the heat of friction against a rough surface, and potassium chlorate which supplies oxygen to keep the flame burning.
The head of a "safety" match contains potassium chlorate and antimony trisulfide, which cannot be ignited by the heat of friction. The matchbox's striking surface has red phosphorus - when the match is struck, the red phosphorus is converted into white phosphorus, which react in the potassium chlorate in the head and produce enough heat to ignite the antimony trisulfide and start the flame.
See also: This is What Happens the Instant a Candle Flame is Extinguished