There's a soldier in the photo above - can you spot him? Well, it's not that hard given that there's a binocular right in the middle of that rock formation ... which is obviously not a rock.
Instead, it's a camouflage sheet called Kit 300 made by Polaris Solutions, an Israeli company specializing in making survival products. Developed in partnership with Israel's Ministry of Defense, the Kit 300 camouflage is made of thermal visual concealment material that combines microfibers, metals and polymers that camouflage a soldier both from visual and thermal scans.
Images: Maya Margit and the Israeli Ministry of Defense