IKEA is launching a “Taste The Future” recruitment campaign that invites the best and brightest minds to create a better everyday life for many people.
The campaign will incorporate its world-famous Swedish meatballs. IKEA is inviting potential recruits to bring their ideas and try some experimental plant-based meatballs prepared with a food 3D printer. As part of reinventing themselves into a more sustainable future, IKEA is utilizing technology to offer a new, plant-based alternative to their famous menu. The initiative is part of their commitment to offer 50% plant-based main meals in IKEA restaurants by 2025.
To achieve this, they are actively looking for data scientists, future architects, cyber guardians, unboxed engineers, and common sense-makers to join their team. The campaign launched with a “Taste The Future” short film, showcasing plant-based meatballs created by 3D printers programmed to replicate the texture, flavor, and appearance of a traditional IKEA meatball.
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