Get Baked in Leeds had ceased production of their best-selling biscuit when West Yorkshire Trading Standards discovered that the imported sprinkles broke UK standards.
E127 food coloring, commonly known as Erythrosine, is only authorized for use in the UK and EU for cocktail cherries and candied cherries, according to Trading Standards. When tested on male rats, the chemical was associated with hyperactivity and behavioral disorders in children, while a US study revealed an increased risk of thyroid cancer.
Mr. Myers' situation was recognized by two former Great British Bake-Off contestants because of this incident, and they sympathized with his effort to find suitable ingredients. The 2010 winner, Edd Kimber, agreed that store-bought sprinkles were "not as good." Hermine Dossou, a semi-finalist in the 2020 event, urged sprinkle manufacturers in the UK to "up their game."
Despite these protests, West Yorkshire Trading Standards stated: "We can confirm that we have told the business involved that the use of E127 is not authorized in this type of confectionery item."
"We stand by this advice and would urge all food business operators, when seeking to use imported foods containing additives, to check that they are permitted for use in the UK."
Images by: Get Baked
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