Emirates Airlines released a new ad showing a flight attendant flipping through a series of large sign cards, with a surprise ending.
The short video ad, which was released to celebrate the UAE being moved from the UK's "Red List" in its COVID-19 status, starts normally enough. A woman dressed in the airline's flight attendant uniform flips through the sign cards that read "Moving the UAE to the UK Amber List has made us feel on top of the world. Fly Emirates. Fly Better."
Then the camera zooms out to reveal that she's actually standing on top of Dubai's Burj Khalifa, the world's tallest building at 828 m (2,717 ft - that's just over half a mile!)
Many people thought that it was an editing trick, that the woman was standing in front of a green screen and the footage of the building was digitally keyed in, but it turned out to be a real stunt.
The flight attendant turned out to be skydiver and stuntwoman Nicole Smith-Ludvik, who wrote on her Instagram, "This is, without a doubt, one of the most amazing and exciting stunts I've ever done. A big shout out to Emirates Airlines for your creative marketing idea! It was a pleasure being a part of the team."
The video shoot was done by helicopter and drone photography.
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Update: Emirates Airlines has just released the behind-the-scenes clip. Here's how they filmed the ad: